Revenue Optimization

The entire Karyon strategy is geared to provide you with optimal revenue from the way we answer the phone to the way we design our website.

Your property profile, phone scripts and connectivity are all focused on driving the best possible revenue to your property. Particular service offerings focused on this effort include:

Distribution Strategy Development

Distribution Strategy Development includes an in-depth review and analysis of your current website and distribution practices as well as your competition. It will help you understand powerful new opportunities to grow your property's online reservations and revenues, while reducing operating and distribution costs. In addition, we will demystify the various GDS and IDS distribution technologies, introduce website traffic building programs and revenue generation programs, and educate your staff on the latest techniques in revenue optimization. Finally, your Strategic Distribution Advisor will implement an ongoing Distribution Maintenance Program for your property.

Competitive Intelligence Reports and Services

Our Competitive Intelligence solution, powered by AnyRate, provides a more informative, actionable and affordable source of competitive rate information for you to utilize as part of your revenue optimization process. Designed by hoteliers for hoteliers, the reports integrate rate-shopping information from multiple sources including your competitors' proprietary websites, GDS, and discount travel sites.

Competitive Intelligence is designed to provide the following key functionality:

• Competitive rate information from travel web sites (GDS and non-GDS) and major proprietary websites
• Total flexibility in regard to websites shopped, competitors, lengths of stay, rate types, number of weeks of data, frequency of updates, and more
• Proven rate collection & reporting technology providing high accuracy
• Exclusive access to the rate description of every rate provided
• Access to the exact dollar amount of changes since last report via the Change Report
• Optional Rate Exception report which flags any date where a competitor's rate is outside the unique price range you have specified
• Easy access of web-based reports as well as reports via e-mail.

All data storage, manipulation, and computation activity occurs within a SQL database. Microsoft Excel is used for report presentation which is accessed by your users via the Internet and/or e-mail. All reports can be saved to your desktop for easy future reference.

Summary of Reports:

• Rate Report - see your rates versus the rates of your competitors' on any channel that you select
• Change Report - quickly understand rate and availability changes in your market
• Price Monitor - alerts you to any violations of your lowest price guarantee
• Rate Exception Report - tells you when your rates are outside your price position vs. your competitors
• Karyon FLASH, real-time search tool - gives you on-demand ability to view a rate report in real-time from your web browser )